About apila

apila is an independent online publication about the craft of clear communication. We publish practical articles on graphic design, branding, visual communication and copywriting, written for small business owners, marketers, students and working designers alike.

What we believe

Good communication is rarely about adding more. It is about removing what gets in the way, so that the important message is easy to see, easy to read and easy to act on. That applies to a logo, a leaflet, a website or a single paragraph of copy.

What you will find here

• Graphic design: identity, print, layout, typography and colour.
• Branding: building and maintaining a consistent look and voice.
• Visual communication: infographics, signage, presentations and data.
• Web design: usability, accessibility and simple, maintainable sites.
• Copywriting and editing: headlines, structure, tone of voice and plain English.

Contributors

Articles are written by our small editorial team and by guest contributors with real experience in the field. If you would like to contribute, please read our guest post guidelines.

Get in touch

Questions, corrections and pitches are all welcome at [email protected].

apila.co.uk is an independent publication. It is not affiliated with any former owner of this domain or with any business that previously traded under a similar name.