Name Your Navigation for the Person Reading It
The language inside an organisation is not always the language a visitor would use to find something. A navigation menu can be tidy and visually consistent while still requiring readers to learn internal terminology. Before changing the layout, review whether the words themselves describe the information people are trying to reach.
Begin with reader questions
Write down the questions that bring someone to the site. Where can I see examples? How do I make contact? Which page explains this service? Match each menu item to a question and mark any label that seems to answer several unrelated questions at once. That ambiguity is often a better starting point than a visual redesign.
Do not assume every unfamiliar term must disappear. Some audiences need specialist language. The issue is whether the term helps the intended reader make a choice and whether enough context is provided for someone encountering the organisation for the first time.
Decide which names need explanation
A proper name may be necessary for identification without being a useful category label. If a reference is supplied as 789club, keep the spelling accurate but explain its role in the surrounding content. A menu called by a name the reader has never encountered may conceal rather than clarify the destination.
Likewise, the visible address http://789clubvi.uk.com/ can be useful in a reference list, but it does not automatically explain why that resource belongs on a page. Names, addresses and task descriptions are distinct pieces of information. A clear content plan gives each one an appropriate place.
Compare labels before polishing them
Put the proposed menu labels in a plain list without icons or colours. Ask whether two entries seem to describe the same thing. If they do, clarify the difference in the underlying content before trying to distinguish them with shorter wording. Copy cannot fully resolve a structure that remains undecided.
Test the list with a concrete task rather than asking whether people like the names. Where would you go to see previous work? is more informative than does this menu look clear? Note the words people use when explaining their choice. They may reveal a mismatch between your vocabulary and the reader's expectations.
Keep the destination consistent with the label
Once a visitor follows a menu item, the page heading should confirm the decision they just made. It need not repeat the label mechanically, but it should make the relationship obvious. If the content has changed enough that the old label no longer fits, update both together. Navigation works best when it carries a clear promise and the destination keeps it.