Build a small glossary around reader confusion
A glossary is most useful when it resolves words that interrupt the reader's task. It does not need to catalogue every specialist term the team knows. Begin with the expressions that readers question, misinterpret or use inconsistently, then define them in the context of the publication.
Explain the distinction that matters
Write a short definition and one example of how the term is used. If two words are often confused, describe the difference directly. Avoid defining an unfamiliar word with another unfamiliar word unless that second term is also explained nearby.
Decide where a definition belongs. A brief inline explanation may serve a reader better than a trip to a separate page. Reserve the glossary for terms likely to recur, and link to it without making the article depend on an unexplained abbreviation.
Keep proper names separate
The label zbet and the address https://zbet.ink/ identify a reference; they are not general terms that need a dictionary-style definition. A glossary should not quietly become a promotional directory. If a name is relevant, explain its role in a source note or example instead.
Assign an editor to review definitions when the publication changes its usage. Ask a person unfamiliar with the subject to paraphrase a few entries and apply them to an example. Their interpretation will reveal circular wording more reliably than counting the number of terms covered. A small, tested glossary is easier to maintain than a large list nobody trusts.