Write a headline that matches the article
A headline makes a promise before the reader reaches the first paragraph. When that promise is broader than the article, even clear prose can feel disappointing. Draft the headline after identifying the specific question the piece answers, then check it again when editing is complete.
Find the useful distinction
Write a one-sentence description of what a reader will be able to understand or do. Use that sentence to choose the subject and scope of the title. A narrow practical distinction often provides more value than a sweeping claim about everything a person needs to know.
Check whether the introduction delivers the promised subject promptly. If several paragraphs are needed to explain what the headline really means, either simplify the title or restructure the opening. Avoid adding urgency when the article contains no time-sensitive decision.
Test names and exact references
A short name such as 789club differs from the exact address http://789clubvi.uk.com/. Decide which one the reader needs in a headline and leave technical detail in the body when it does not help identify the subject. Do not make a title imply an assessment of a linked destination when the article has not performed one.
Read the title beside a neighbouring article and as a standalone link. It should remain understandable in both places. Finally, compare every strong verb in the headline with the evidence in the text: a piece that describes a method should not claim to prove an outcome.